Asato Family Shop Sherbert
Asato Family Shop sherbert. (Photo courtesy of Asato Family Shop website)

WHO/WHAT: The UHM Shidler College of Business Pacific Asian Center for Entrepreneurship presents a “Fireside Chat” with Neale Asato as part of its Entrepreneurship Live Zoom series, co-hosted by the UHM American Marketing Association and sponsored by First Insurance Company of Hawaii.

Asato describes the business he founded, Asato Family Shop, as “(W)e try our best to create flavors and experiences that take you back to being a kid. Nostalgic flavors found around the islands from the neighborhood Crack Seed Shop or Candy Store to the Manapua Man. We hope to create that same feeling for the next generation of our community.”

WHEN/WHERE: Friday, Feb. 26, from 4:30-5:30 p.m. Register at for Zoom link. This event is free and open to all students, staff and faculty across the 10-campus University of Hawaiʻi system. For more information, contact PACE at 956-5083 or email


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