The KizunAloha coalition, composed of more than 20 companies, government agencies and nonprofits based in Hawai‘i and Japan, recently unveiled a communications campaign designed to support future and economic recovery efforts by engaging the Japanese market during the coronavirus pandemic.
While the state has currently imposed a 14-day quarantine for all incoming travelers and has asked travelers to postpone their trips to the islands until the threat of COVID-19 has been contained, this campaign is designed to encourage economic recovery by continuing to connect and engage with the Japanese market through virtual content.
The campaign launched with an official video message from Gov. David Ige thanking Japanese consumers for their understanding and support as the state responds to the ongoing coronavirus situation with travel restrictions and quarantine measures. Additional videos have been released to approximately 10 million Japanese consumers through the coalition’s networks starting in April and will continue through May. The videos highlight Hawai‘i as a world-class destination not only for tourism, but for business investment.
“The road to economic recovery will be long and difficult, but we believe it must start now by cultivating those special connections we have with Japan, even when we can’t physically welcome them,” said Paul Yonamine, executive chairman of Central Pacific Bank. “Our goal is to remain top of mind among Japanese consumers and remind them that our culture, food, music and history — what they know and love about Hawai‘i — will be here for them in the future when it’s safe to visit again.”
Organizations that are contributing funding, marketing resource or network outreach through the KizunAloha campaign include: aio Foundation, ANA Sales Americas, Central Pacific Bank Foundation, the Department of Business and Economic Development and Tourism, Hankyu Travel International Co., Ltd., Hawaii News Now, Hawai‘i Tourism Japan, Japan Airlines Co., Ltd., KZOO Radio, State of Hawai‘i and more.
To view the first campaign video, search for “Share Aloha” on the YouTube website.