In less than a week, local families joined with Central Pacific Bank and Central Pacific Bank Foundation’s #KeepHawaiiCooking initiative to achieve a goal of 10,000 meals shared with the community, by splitting the bill and covering 50 percent of the tab for food ordered from favorite local restaurants.
The program, which launched on March 27, reached its initial goal to reimburse a total of $100,000 for takeout, drive-thru and home delivered meals from participating restaurants in just three days. The initiative was extended to allow for even more participation, by committing to 10,000 meals, totaling more than $300,000 in donations by April 1.
“#KeepHawaiiCooking took off the moment we launched, and participation from the community has been overwhelming,” said Catherine Ngo, CPB president. “Some of our restaurant partners also let us know they have seen a positive spike in business. The promotion accomplished exactly what we had hoped it would by supporting restaurants and their employees and being part of the ripple effect of people and organizations paying it forward in many ways.”
#KeepHawaiiCooking quickly became the top trending topic on Twitter in Hawai‘i with thousands of participants and supporters posting their takeout photos to the social media platform, as well as Instagram and Facebook, and encouraging others to do the same and get involved in the program.
“We need to extend our gratitude to the people of Hawai‘i for stepping up to the call and helping local restaurants at this critical time,” said Kevin Dahlstrom, CPB executive vice president and chief marketing officer. “By extending our commitment to serving 10,000 meals, we hope this gave more restaurants and people across the state, who may be coming under challenging times, an opportunity to benefit. Our team is proud to see the positive impact this effort is having in our community.”
If you’re hungry for more #KeepHawaiiCooking, be sure to follow CPB and #KeepHawaiiCooking social media accounts and the program’s main website, www.keephawaiicooking.com, to stay up-to-date on program announcements and updates.
#KeepHawaiiCooking is an initiative powered by the CPB Foundation and aims to help residents in the local community stretch their food dollars further and also rooted in a commitment to support small businesses in Hawai‘i — especially hard-hit restaurants — to survive and thrive again, once we get through the coronavirus crisis.